Mary Beth Garber
President of the Southern California Broadcasters Association

A growing number of people are using the Internet to tune into their favorite radio programs and music genres. As this trend continues, the Southern California Broadcasters Association is working to educate the public about new media technologies such as Internet radio, streaming video and audience web experiences.

You may be wondering just how many people are tuning into radio online. A study from Edison Media and Arbitron just released reveals that 17 percent of Americans checked out online radio in one week alone (the first week of April). The number represents a total of 42 million Americans and a doubling of the 2005 number. A survey from American Media Service, released this April, shows that more than a quarter (27%) of Americans report they’ve listened to an internet-only radio station. Among 18-24s, 47% had listened to an online station. Clearly, high speed Internet “broadband” is essential to these growing numbers and the more connected homes and businesses, the more people can benefit from tuning in online.

Be sure to check our website for more details coming out of our report-with a special focus on the latest trends €”iPods, mp3 players, social networking sites and the consumption of online video. All of these tools have the power to transform marketing and communications strategies.

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