Critical Mass: The Worldwide State of the Mobile Web
Nielsen
July 2008

• There were 40 million active users of the mobile Internet in the US, with individual sites that attract millions of unique users.
• The number of US subscribers who paid for mobile Internet increased 28 percent between the first quarter of 2007 and the first quarter of 2008 (from 74 million to 95 million).
• Mobile internet use will continue to grow rapidly.

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