Scarborough Research
The Need For Internet Speed
April 15, 2008

• Broadband penetration increased more than 300 percent since 2002.
• San Francisco is the top local U.S. market for broadband penetration according to Scarborough. Sixty-two percent of adults in San Francisco live in a household that has a broadband Internet connection. Other top broadband markets include Boston and San Diego. In these cities, 61 percent of adults have a broadband connection in their household.
• Broadband subscribers are more likely than other Internet users to be engaged with Internet content. They are 30 percent more likely than total Internet users to have downloaded podcasts during the past month, 29 percent more likely to have downloaded/watched TV programs and 27 percent more likely to have downloaded/listened to other audio clips during this timeframe.
• Broadband subscribers are also nine percent more likely than other Internet users to have visited a newspaper website during the past week.

Click here for the full study.

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