For immediate release: April 21, 2008
Contact: sauerbach@nextgenweb.org, 202-777-3701

WASHINGTON – In honor of Earth Day and the rising priority that consumers and responsible corporate citizens are placing on the health of our planet, NextGenWeb.org is highlighting sustainability issues for the week of April 21st. Broadband can help consumers play a critical role in ensuring a healthier planet by helping to reduce greenhouse gases and other simple eco-conscious initiatives.

To promote ways individuals can take advantage of broadband technology to reduce their carbon footprints, NextGenWeb features 10 Ways Broadband Can Help Change the World. Examples include:

• E-shop ‘til you drop: E-commerce generates 36% less conventional air pollutants, 23% less hazardous waste and 9% fewer greenhouse gases.
• Swap freeway time for family time: Telecommuting can reduce greenhouse gas emissions by nearly 600 million tons over 10 years, saving 44 billion gallons of gas.
• Give your PC some ZZZZs: Turn off your computer and peripherals at night, over the weekend and especially for extended absences. And, select eco-friendly Energy Star power management features. Hint: According to the Department of Energy, the popular belief that turning your computer on and off shortens its lifespan is a myth.

For additional studies, articles, interviews and information on how broadband helps the environment by reducing hazardous greenhouse gas emissions, check out NextGenWeb’s Broadband is Green page.

For more information please visit www.nextgenweb.org.

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