According to a new white paper released this week by Cisco, video currently accounts for one quarter of all consumer Internet traffic and will make up 50% of such traffic within the next 4 years. The demand for online video is a major reason why the U.S. broadband industry invested $70 billion in broadband infrastructure in 2007. By way of comparison, when President Kennedy committed the United States to landing a man on the moon in ten years, the government spent approximately $10 billion per year – in today’s dollars – on the Apollo program. When President Eisenhower committed the nation to building an Interstate Highway System, the government spent approximately $25 billion per year – in today’s dollars.

While the entire white paper is a great read for anyone interested in the dramatic growth of bandwidth demand in general, there are several points that are especially noteworthy:

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