“The question should not be, ‘How do we divide the pie fairly?’ The real question should be, ‘How do we continue to grow the pie?’”

So said Richard Feasey, Public Policy Director of Vodafone, when presenting the findings of a report titled “The Economics of the Internet” on Thursday. The main crux of Feasey’s report focused on the economics of what has become known as the “Internet Ecosystem.”

According to Feasey, there is a lack of real understanding on the part of the global policy community when it comes to understanding the economics of the Internet. Most policy discussions are focused on the consumer side of things, while the majority of Internet revenue is actually generated in relatively obscure business-to-business transactions. These transactions include everything from hardware, software, devices and infrastructure.

Though Feasey’s report and overall tone took on a global characteristic, he did focus on the US by stating, “What happens in the US sets the pace for the rest of the world in terms of Internet policy.” This is why making informed policy decisions at home is so important, and understanding the true economics of the Internet can go along way in achieving that goal.

Finally, Feasey dove into specifics about revenue, investment and rate of return for different sectors of the Internet economy. One of the most interesting examples came when comparing online advertising revenue and broadband infrastructure investment. Feasey found that if all online ad revenue were given to broadband providers, it still would not be enough to fund their current levels of infrastructure investment. And those same broadband providers that are investing billions of dollars per year are receiving a return on investment that is below or equal to the vast majority of S&P 500 companies.

Simply put, the economy of the Internet would not be as valuable without America’s broadband providers who are investing billions in the infrastructure that has now delivered broadband to 95% of Americans. That is a good American story to tell.

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