The future of TV is now. According to a recent report by TNS, “nearly one-fifth of American households who use the Internet watch television broadcasts online, double the viewership from 2006.” Not surprising when you consider that more people than ever tuned into the Olympics online — thanks to broadband.
With the fall television season upon us, the online TV explosion continues. The major networks all are offering an unprecedented number of new and returning shows online (some in advance of their network premieres) all thanks to broadband. Just last week, NBC.com had its most watched video ever — 5.7 million online views €”with the return of Tina Fey to Saturday Night Live. Amid the current financial crisis, many Americans also are relying on broadband for Wall Street updates, with record daily CNBC.com viewership spiking 26%.
Whether we want escapist fun or the latest facts, broadband brings our content to us on our terms. Of course, it’s nice being able to watch your favorite shows when you feel like it — instead of rushing home for the start of “Grey’s Anatomy.” But there’s also virtually unlimited programming, from millions of amateur videos to sites like MLB.TV, where you can watch nearly every game of the major league baseball season — over broadband. See a theme?
Thanks to the billions (with a B) in investment being made by America’s broadband providers, the high-speed Internet and all that it makes possible is reaching more and more Americans. In the absence of heavy-handed government regulation — broadband continues to flourish — making our lives a little easier and, yes, entertaining.
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