Of all of the many benefits of broadband technology, one that deserves special attention is the way that the Internet, especially through social media, is enabling social change. This has long been a topic of discussion among the nonprofit community, but now has crossed over to the tech world at large. Entrepreneurs, marketers, developers, consultants, and many others well-versed in this space, are often seeking opportunities to use their skills for charitable causes. In fact, just last week, socially conscious individuals and organizations gathered in New York for the SocialChangeCampNY, an unconference dedicated to leveraging social media for volunteerism, fundraising, community building, and more. Below is a recap from Geoff Livingston on some of the great dialogue that took place!
At SocialChangeCamp New York 09, Big Apple nonprofits as well as visitors from around the country met to discuss best practices for affecting change online. The following summary is from three morning sessions at the event as noted by DC blogger and author Geoff Livingston who attended the event.
The first session I attended focused on moving people from concern to action. The group facilitator and author Gary Krane focused on how folks lose two thirds of their intent throughout the course of the day just by doing their normal activities. They forget to change. Using Internet technologies to make it easy for people to act is the critical component to achieve success.
We used a model format dubbed SCAMPER (Substitute, Combine, Augment, Modify, Permutate, Eliminate and Rearrange) as a model for change. There was a wide ranging discussion on how to use SCAMPER with online social media forms. Tweet-ups, live events, nudge me apps were popular extensions of technology. порно обои изнасилование смотреть
Session Two was Social Network Pushback was led by Kat Bridgeman (@k_bridgeman). We discussed privilege in social networks including Iran protests, which featured English speaking Iranians with Internet access. Social capital — i.e. follower counts, mayorships — how do these things affect positively or negatively. We discussed quantity versus quality, and how those factors impact society.
The conversation revolved around the digital divide and how to influence them. They access the internet via the community, via the mobile phone. Globally people are using the mobile networks, SMS is used a lot online. We argued a great deal about the value of Twitter in social media. Overall, experienced people agreed that Twitter was not the panacea to affect social change. How do we make people who actually fight the issue louder instead of social media experts? Great conversation!
The Third Session was delivered by Anna Curran (@AnnaCurran), who discussed the book MegaCommunities. The chat focused on major issues, like the environment and public health. How do we build and harness large communities to affect societal change?
One of the immediate issues was the fracturing of issues by nonprofit competitors who take individual micro-positions that fragment and polarize donors. Coalition building was discussed, as well as getting people to set aside their individual organizations, which may be very founder centric. Coalition organizers need to be service oriented to the organizations and most importantly to the cause. How to you avoid watering down the issue?
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