With so much talk about sustainability, climate change, renewable resources, and the like, Earth Day has really caught on this year. But here at NextGenWeb, we make a conscious effort every day to highlight the part broadband is playing in the environmental movement (Make sure to check out our “Broadband and Green Technology” page). Whether it be enabling the smartgrid or allowing customers to reduce their carbon footprint by telecommuting, broadband and broadband-enabled technologies are stepping up to the plate.

This year, we wanted to take the opportunity to highlight what some of America’s broadband service providers are doing to celebrate Earth Day. AT&T is the exclusive mobile phone sponsor of this year’s Earth Day celebration on the national mall. They are also supporting Earth Day Network’s “1 Billion Acts of Green Campaign.” Some of the initiatives for this campaign include the AT&T ZERO Charger, the first mobile phone charger that does not waste power when plugged in but not in use; a transition to smaller packaging for wireless accessories; and the rolling out of its 1000th alternative-fuel vehicle. To see more about the AT&T Green Fleet, check out NextGenWeb’s video from last year’s SuperComm below!

Verizon has launched a comprehensive sustainability campaign aimed at reducing greenhouse gas emissions. Some of the green initiatives that make up this campaign include adding 1,600 alternative energy vehicles to Verizon’s fleet; partnering with the utility sector to help increase deployment of smart-grid technology; and teaming up with Motorola to produce eco-friendly set top boxes for FiOS TV customers. To learn more about the sustainability campaign, check out this video entitled “How Verizon is reducing its carbon footprint.”

Not only is broadband playing a vital role in the green movement, but America’s broadband service providers are leading the way through original sustainability campaigns that demonstrate their commitment to the cause. We hope that you will join NextGenWeb in finding new and innovative ways to utilize broadband for the ultimate goal of preserving our planet. And feel free to share your broadband experiences in the comment section below!

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