The economic downturn and credit crisis of the past two years taught us something – we can’t continue to do things the same way we did before. A 21st century approach is required to navigate the 21st century global business environment. That was the crux of a discussion on Thursday at CES titled “Staying Competitive in Turbulent Times.”

The discussion featured marketing officers from several different technology companies – including ATT, Cisco and Hewlett-Packard – who have been at the forefront of helping the U.S. right the ship in a rather turbulent economic storm. The message was clear – technology is the answer to a 21st century competitive economy.

When asked towards the end of the conversation what consumers can expect in 2010 and beyond, the answer was unanimous. Expect more video, more mobility, and more integration of products and devices consumers already enjoy. And what will drive this integration and interconnectedness?

Broadband.

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