A study recently released by BlogHer, iVillage and Compass Partners offers some very exciting findings about the increasing ways that women are active online.

The study examined the habits and attitudes of women who participate in social media weekly or more. Of those, approximately half reported participating daily. Furthermore, of the 42 million women engaged in social media weekly:
• 55 percent participate in some form of blogging activity
• 75 percent participate in social networks, such as Facebook or MySpace
• 20 percent use Twitter

And the age demographics might surprise you:

To make the report even more relevant and timely, the study also looked at the impact the of the economy and ways that women are using the Internet to help navigate their economic situations. Key findings:

•  The economy is top-of-mind for women online
–  78% are considering purchases more carefully
–  73% are spending less overall

•  The Internet is a valuable economic resource
–  62% are comparing prices online more often
–  48% are spending more time online researching purchases
–  25% are trying to buy from “companies I know”

The numbers have changed drastically even just since last year’s report. To find out more about how women are going online in greater numbers, how online media is increasingly becoming a primary source for community and information for them, and how social media is influencing their purchasing habits, I’d definitely encourage you to take a closer look at this report!

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