An opening panel at this year’s Fiber to the Home annual conference touched on a topic that is not new to NextGenWeb – competition in the broadband industry. According to Kevin Bourg of Enablence Systems, competition in the broadband market is all about understanding today’s subscriber.
According to Bourg, today’s broadband subscriber has more information at their disposal, is of a varying age group, relies on social networks, and utilizes new communications technologies including fixed and wireless broadband. Because of these four factors, consumers are more knowledgeable, forcing broadband providers to offer more and better services in order to stay ahead of the game.
But what does this really mean? Due to increasing competition in the American broadband industry (82% have a choice of at least two wireline broadband technologies), consumers are getting what they want, and are satisfied. Across the board, broadband providers are increasing service offerings. And it’s paying off. According a recent FCC survey, 91% of customers are “very satisfied” or “somewhat satisfied” with their broadband service.
During the audience Q & A, an interesting question was posed: With competition thriving, and consumers overwhelmingly satisfied, wouldn’t increased regulation only lead to uncertainty in the marketplace? We sure think so.