SxSW Panel Highlights Government Health IT Initiatives
Government agencies are continuing to embrace broadband-enabled technologies, so says a panel at this year’s South by Southwest Interactive conference titled “When Swine Flew: Embracing Innovation in H1N1 Response.” Although the title focused on Swine Flu, the health IT blog Pulse + Signal moderated a broader discussion on the many ways technology is helping to address pandemics, support emergency communications, and generally improve public health and safety. Well, the pun “H1N1 is the first virus to ‘go viral’” did get thrown around a bit…
Panelists Andrew Wilson of the Department of Health & Human Services, Ann Aikin of the CDC, and David Hale from the National Library of Medicine shared these insights:
- Even the government needs to establish relationships, and social media is a good way to do that.
- Every time there is a crisis, health-related agencies have an opportunity to build a stronger, more resilient network of people.
- Technology has enabled better communication both among agencies and between the private and public sectors.
- Agencies can now monitor for misinformation and correct it more rapidly and effectively.
- Before a crisis, agencies can identify respected and trusted users who are influential to help spread information.
- Online relationships are key to flattening the process of responding to a crisis, since collaboration is the new reality.
Watch the video below for an example of how government officials used new media (and a sense of humor!) to spread the word about H1N1, which was also discussed at the session. The video below that is my interview with David Hale where I learned about his work on Pillbox, a new site by NLM and NIH that provides references for pill and dosage information.






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